They can also make it difficult to optimise your search engine optimisation (SEO), which is what allows you to pop up in search engines in the first place. The templates tend to be hard-coded so can't be modified and you have no control over page speed. On the other hand, you have far less control over customisation. The benefit of using a content management system is that it allows you to build your website quickly and without the need to work with a web designer or have to learn web design from scratch. Rather than starting off with a blank page, content management systems (or website builders) allow non-developers to build their own website through the use of basic layout templates, drag and drop web design features and pre-designed elements that you can incorporate into your website. What are content management systems/website builders? They will be able to design and build websites using platforms like Photoshop and Dreamweaver, and they are often also able to code websites directly using HTML and cascading style sheets (CSS), although these are starting to fall out of favour. They will then work with you to plan the web design that will most suit your business needs and bring it to life. Your web designer may help you to develop your web design from scratch, and even help you to create a style guide to make your branding consistent.Ī web designer will meet you and ask you a few questions about your business, the purpose of your website, who your target audience is, and more. They are also highly skilled in the planning, conceptualisation, and graphical elements of web design. Web designers don't just know the programming language to physically build your website. The internet has changed in recent years with straight coding becoming less important than the ability to use sophisticated tools to build sites with the features and elements that are needed. You can hire a web designer to build your website for you or you can use content management systems/website builders that allow you to build websites without any previous experience. If you don't have the technical skills needed to create your own website, you have two different options.
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